ADVERTISING AGENCY

CORPORATE STYLE

What helps the consumer distinguish brands among the thousands that exist?

The answer is obvious - unique design and corporate style. The development of corporate style is designed to reflect the key characteristics of the enterprise.

Simply put, creating a logo and corporate identity provides a visualization of the enterprise in the mind of a person.

We offer comprehensive solutions for corporate identity development:

• Logo and corporate identity development
• Creating a brand book
• Design of printed products

The key to developing an effective corporate identity design is the ability to highlight the necessary details and bring them to life with a creative approach. Our professional team is ready to provide you with both.

We will help you visualize the “character” of your company through the following areas:

• development of a corporate identity based on the company’s positioning in the market, its area of activity and target audience;
• development of a logo as an original graphic image of the company;
• naming is a creative process of creating a “name” for a business that will allow the essence of the company’s activities to be conveyed to consumers briefly and accurately;
• advertising design of any complexity is not a problem for us. The symbiosis of your wishes and our skills will immediately provide a positive result;
• design of printed materials that will display all the advantages of the company in the most beautiful, informative and compact way possible; we will help you decide on the color palette, select fonts for corporate documentation and subsequent advertising products;
• branding is the creative process of creating a brand from start to finish;
• brand book - a detailed description of the use of each element of corporate style in reality;
• development of a commercial proposal - contains a value proposition that highlights ways to solve the client’s problem;
• visualization is the embodiment into reality of the visual images that have formed in your mind.

GRAPHIC DESIGN

The visual component is an important part of business. After all, the main goal of the picture is to attract and retain the client, to interest not only with a beautiful slogan, but also with high-quality design of the site, printing, branded products. A person needs a few seconds to form an impression of the object. In the era of technology, the visual component rules the ball. And increased competition makes you think about a beautiful wrapper along with the quality of the product. That is why advertising design is so important.

What is the brand's graphic design based on?

Creating a brand is a complex process in which many factors must be taken into account. Advertising design is based on trachytes: composition, color, font. It is important to convey information about the brand through a visual object, reflect its specifics and audience demands, and determine the basis for positioning in the market.

Advertising design will allow you to make a better statement than your competitors, play on the emotions of potential clients. The design should take into account the peculiarities of human figurative perception. Each color and fragment carries an associative series. What combination of shades will be pleasant and gentle, and what - aggressive and encouraging to active actions. The design of printed materials and advertising products takes these factors into account so that the brand is clearly positioned among the audience and focused on the task at hand.

The visual aspect of a website is as important as its structural component. Along with convenient functionality, you should offer your audience a color scheme that will echo the logo and slogan.

Website design is a building block in the formation of a business concept. Therefore, it is important to entrust the work to people who are on first-name terms with design.

The first and most important stage of our work is to learn everything about the brand, even the smallest details. The goals, dreams and desires of the customer become ours for the duration of the task. Advertising design development takes place in close cooperation with the client. We begin creating a layout of any product when we understand that the client is 100% satisfied. If you have not heard of the Luscher color test, our designers know all the nuances by heart. They will create a picture that will “hook” your target audience and encourage them to become your regular customers.

We work with any type of advertising products. A difficult task for us is a challenge that we will accept and give you a cool result. Working with us, you get the following benefits:

• constant interaction;
• understanding of modern trends in advertising and web design;
• deep understanding of the task;
• extensive experience of designers;
• a well-established system for working with printed publications.

We do not stamp out templates, but create an exclusive design for everyone!

SITE AUDIT

A website is a kind of virtual organism. And in order for this organism to function without failures, it requires a certain amount of "care" and attention. What should you do if your resource suddenly starts acting up? You need to diagnose and determine the root of the problem, and then figure out how to fix it.

The process of detecting vulnerabilities of a web resource is called a site audit. The team of the company "Istok Zdorovya" can carry out several types of web resource audits for you in a comprehensive manner.
The process behind the word “audit” is quite serious and important, so we suggest you understand what types of web page checks exist and what the benefits of each of them are.

Comprehensive website audit

Includes checking all important aspects of the resource's activity: from technical characteristics to the frequency of updating information (content).

A full usability analysis of the site will tell you why your web resource did not meet expectations, because it often happens that the site does not “want” to be promoted, no matter what you do. Or, the opposite situation - users visit your site, but do not become buyers. Do not try to solve the problem on your own - order a site audit and soon

You will receive the most detailed report.

Comprehensive website analysis includes:

• technical analysis of the site;
• seo website audit;
• web resource design audit;
• website usability audit;
• analysis of your competitors.

Technical audit of the site involves checking the resource loading speed, the presence of errors in the program code, the presence of page repetitions, etc. Each factor is of great importance and affects the quality of the site promotion service and conversion.

Website design audit.

Design is one of the main factors in attracting customers, so it must be impeccable so as not to produce the opposite effect later. During a website usability audit, the comfort of using the site for the visitor is checked and all the moments that stop your visitors from making a purchase decision are detected.

SEO website audit

In order to understand what holds and stops your resource from occupying leading positions in search results, it is necessary to carry out an SEO analysis of the site. A properly performed audit can help you make a decision that will contribute to the "friendship" of the resource with search engines.

Competitor Analysis

To survive in tough competition, you always need to be one step ahead of your competitors, or even more. To do this, you need to carefully study and analyze their sites in all respects. Oh, yes, we do it! After all, having thoroughly studied the activities of your competitors, you can build an effective promotion strategy and effectively optimize your site for the search engine.

SEO WEBSITE PROMOTION

The SEO process consists of many elements, each of which requires careful planning and professional execution.

1. We will give the best anti-crisis offer at the best price for your business. To build the right SEO promotion budget, for each project you need to individually and objectively analyze all its components.
2. Work on website promotion and strategic planning. It is divided into internal and external optimization of your website.
3. Internal optimization: creation and entry of metadata, compilation and expansion of site semantics, internal interlinking, content generation according to semantics, creation of sitemap, technical redirects, creation and correction of technical files robots.txt, sitemap, canonical attribute, etc.
4. External optimization: a set of works on generating and/or selecting external link mass.
5. Analytical work, building forecasts and reports

Using specialized software, the specialist analyzes competitors, the state of search results and the site itself by dozens of parameters. Monitors updates from search engines. Based on this, the site promotion strategy is formed and modified, and technical specifications are issued for internal, external and technical optimization of the Site.

Marketing refinement of your website pages

The selected page of your Site is weighed against the background of competitors and with the help of a marketer and designer is brought to a stronger appearance than that of competitors. The goal of this activity is to improve the behavioral factor of your traffic (which gets to the landing pages as a result of SEO promotion of the site), as well as to increase the overall conversion of pages.

Technical optimization of the site for SEO promotion parameters

Bringing the technical parameters of the site pages into line with the technical requirements of the Google crawler. This may be: loading speed, adaptability parameter, code errors (including HTML, CSS, JS), adding menus and categories, installing the necessary plugins, etc.

Your manager's work, office (including accounting) expenses, as well as tax burden

Like any complex process, SEO website promotion requires administrative costs, which we include in our calculations.

Effective website promotion involves a range of work to bring the client's website to leading positions in Google and Yandex search engines. In other words, to the first page of search engine results.
Promoting an online store can be compared to launching a rocket into space, which will increase your sales by 99% and help achieve impressive results. We suggest you entrust the successful launch of the "SEO rocket" to the professionals of the Advertising Agency "Istok Zdorovya", who have been providing comprehensive marketing support for projects in the information environment for over 6 years.

SEO website promotion is a set of measures aimed at achieving top positions in search results. When engaged in search engine website promotion, specialists of the Istok Zdorovya Advertising Agency set themselves the goal of not only helping to take the first positions in search results, but also to ensure the efficiency of the web resource.

Therefore, before we directly start promoting and developing websites, our team analyzes the customer's website, selects key queries and writes unique texts. We do everything to make your resource interesting to both the client and search engines, namely:

SEO audit of a resource, which involves analyzing the competitive environment of the customer company and provides an idea of the timing of online promotion and the required budget, and also helps to predict results.

Our specialists will create a semantic core - select key queries on the topic of the resource, taking into account geographical features and its specifics.

• Creation of unique content for the site and filling the site.
• SEO website promotion – optimization of the resource structure, adaptation of website web pages to a group of keywords.
• Website promotion – performing work to promote a resource.
• Increasing the value of a website for the user – developing marketing ideas to improve the operation of a web resource and increase its significance.

Ordering website promotion from Istok Zdorovya means increasing the profitability of the resource and achieving the set business goals.

PROMOTION IN SOCIAL NETWORKS

SMM (Social Media Marketing) — PROMOTION AND ADVANCEMENT IN SOCIAL NETWORKS

We at the full-service advertising agency Istok Zdorovya provide the service of promoting your brand, product, or online store on social networks.

SMM is developing so rapidly that even conservatively minded managers understand that a company must be well represented in social networks. Facebook and Instagram, Twitter, LinkedIn, Pinterest, VKontakte - all of them provide not just new clients.

SMM promotion in social networks is an excellent platform for increasing loyalty to your products or services when working on the core target audience.

We offer a full range of services:

• SMM Audit
• Development of SMM strategy
• Maintaining Facebook, Instagram pages
• Targeted advertising